Strike GTM · Deal Momentum OS

The Operating System for Deal Momentum

Frameworks, tools, and plays that help modern GTM teams create, sustain, and recover momentum across every deal.

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Qualification tells you if a deal is worth pursuing. Momentum tells you how to win it.

Why Strike GTM

Make Momentum Your GTM Operating Principle

Most methodologies obsess over qualification and forecast accuracy. Strike GTM focuses on the one thing that actually wins deals: forward motion.

We help Sales, Partnerships, and Customer Success teams build a repeatable rhythm of movement across every opportunity — diagnosing energy, planning the next move, and recovering stalled deals with precision.

  • Turn deal momentum into a measurable, coachable motion.
  • Give leaders a shared language for energy, risk, and velocity.
  • Equip reps with real plays, not generic follow-up tasks.
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North-Star

Momentum as a Measurable OS

Diagnose → Plan → Execute → Regain Momentum → Win. A closed-loop system that turns every deal into forward motion.

Who It's For

Modern GTM Teams Who Care About Motion

Revenue Leaders

CROs, VPs, and Heads of Sales who want a shared language for energy, risk, and velocity across their pipeline.

Frontline Managers

Managers running deal reviews and forecast calls who need frameworks for coaching motion—not just stages.

Practitioners

Sellers, SEs, CS, and partnerships teams who work complex multi-stakeholder deals and want momentum they can feel.

Frameworks

The Momentum Operating System

Strike GTM unites qualification and execution into a single operating system for deal momentum: Strike-Q to diagnose readiness and STRIKE Momentum to manage motion.

Execution Framework

Strike Momentum Management

A six-pillar framework (S · T · R · I · K · E) that helps teams create energy, align stakeholders, and keep deals moving.

  • Run momentum-focused deal reviews.
  • Design next moves before and after every interaction.
  • Recover stalled cycles with targeted plays.
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Qualification Layer

Strike-Q Qualification

A momentum-based qualification model that evaluates not just fit, but kinetics: energy, urgency, and alignment.

  • Know which deals can move fast — and how fast.
  • Spot risk early across situation, team, and timing.
  • Feed clean inputs into your momentum planning.
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Strike Momentum Management

Turn Every Deal into Forward Motion

STRIKE is your operating system for deal momentum — a practical rhythm your team can use before and after every customer interaction.

S

Spark — Create Energy

Kickstart urgency with insight drops, bold POVs, and discovery that reframes the problem.

T

Test — Prove Value

Run fast experiments, pilots, or sandbox challenges that reduce risk and show real outcomes.

R

Rally — Build Alignment

Mobilize champions, map stakeholders, and build internal coalitions that carry deals forward.

I

Influence — Shape Decisions

Anchor to executive priorities, co-create decision criteria, and spotlight differentiation.

K

Kick Forward — Regain Motion

Use trigger → response plays to unstick ghosting, legal stalls, and lost champions.

E

Execute — Drive to Close

Land with mutual action plans, exec-to-exec connects, and clean commercial closes.

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Strike-Q Qualification

Qualify on Kinetics, Not Just Criteria

Strike-Q adds a momentum layer to traditional qualification, helping you see where a deal is and how ready it is to move.

Situation

What's prompting change now? What's truly at stake if nothing happens?

Team

Who drives this internally, who benefits most, and where are your real champions?

Risk

What could derail momentum — competitive pressure, internal politics, or timing?

Impact

How will success be measured, and who owns the outcome financially and operationally?

Kinetics

Are next steps clear and timely? How quickly is the buyer actually moving?

Evaluation

Is the organization aligned and ready to act, or are you still in curiosity mode?

Get the Strike-Q Tracker

Resources

Free Tools to Make Momentum Measurable

Momentum Plays Library

30+ field-tested plays across every STRIKE pillar, with triggers, responses, and examples.

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Strike-Q Digital Tracker

A simple, shareable tracker to qualify and score momentum across your live pipeline.

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Momentum Diagnostic

A self-assessment for leaders to see where momentum leaks across their GTM motion.

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Ways to Work Together

Build Momentum with Strike GTM

Momentum Consulting

Hands-on advisory for GTM leaders to design momentum-led operating rhythms across your pipeline, from deal reviews to forecast calls.

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Team Workshops

Live, practical enablement sessions that teach STRIKE and Strike-Q, then apply them directly to your team's active deals.

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Courses & Digital Offers

Self-paced programs and templates that help reps and managers learn the Momentum OS, with examples they can implement in a single week.

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FAQ

Questions About Strike GTM

What is Strike GTM?

Strike GTM is the operating system for deal momentum. It combines Strike-Q (qualification) and the STRIKE Momentum Framework (execution) to help GTM teams create, sustain, and recover movement from first contact to close.

How is this different from MEDDIC or other methodologies?

Traditional frameworks tell you if a deal is worth pursuing. Strike focuses on how to win it by making momentum measurable and actionable — with language, rhythms, and plays built around movement, not maintenance.

Who is Strike GTM built for?

Modern GTM teams across Sales, Partnerships, CS, and Revenue Operations who want faster cycles, higher win rates, and a shared view of deal energy, risk, and velocity.

How can my team use it?

Teams start with Strike as a framework for deal reviews, pipeline meetings, and pre-call planning, then graduate into a full operating system using templates, diagnostics, and certification.

How do we get started?

Book a short discovery session to map Strike to your motion, or join the waitlist for early access to frameworks, training, and certification.

Is Strike a software product or a framework?

Today, Strike GTM is a frameworks-and-plays system delivered through workshops, diagnostics, and enablement tools. A SaaS concept (StrikeOS) is on the long-term roadmap.

Do you work with individuals or teams?

Most engagements focus on GTM teams—sales, partnerships, and customer success—through leadership advisory, team workshops, and deal-room coaching. Select individual coaching spots are sometimes available.

What size companies do you typically work with?

Strike is built for modern B2B teams—from high-growth startups to established revenue orgs—who run complex, multi-stakeholder deals and care about momentum, not just activity.

About Me

Your Partner in Deal Momentum

I've spent the last decade inside GTM teams—owning pipeline, leading revenue orgs, and building frameworks that help sellers move complex deals forward with clarity and confidence.

Strike GTM is the culmination of that work: a practical operating system for deal momentum that blends strategy, enablement, and real-world plays.

  • Built and led teams across sales, partnerships, and customer success.
  • Hands-on experience in high-velocity and enterprise deal cycles.
  • Trusted advisor to GTM leaders looking for motion, not noise.
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Focus

Momentum Over Methodology Theater

My work is built for practitioners—reps, leaders, and teams who care about real movement in the pipeline, not just new acronyms.