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Know which deals can move - and how fast

Strike-Q is the momentum-based qualification model that helps teams assess deal readiness, energy, and alignment - so you spend time where motion is possible and recover it where it's not.
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The problem

Traditional qualification misses the real signal.

Most frameworks measure facts - budget, authority, need.

Strike-Q measures force - the kinetic energy behind a deal

Because even the best-qualified opportunity can still stall if momentum is weak.

 

Six dimensions that define deal readiness

Each category uncovers a different element of energy and alignment inside the deal.

Situation

Purpose: Understand context & urgency

Key Question: What's prompting change now?

Team

Purpose: Identify champions & power

Key Question: Who drives this internally?

 

Risk

Purpose: Expose friction & blockers

Key Question: Who or what could derail this?

 

Impact

Purpose: Define Measurable Value

Key Question: How will success be measure?

Kinetics

Purpose: Gauge deal energy

Key Question: Are next steps clear and timely?

 

Evaluation

Purpose: Assess readiness

Key Question: Is the org aligned and ready to act?

 

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Diagnose first. Then move.

Strike-Q feeds directly into the Strike Momentum Framework.

Once a deal is "qualified for motion," reps can select the right STRIKE play to create or sustain movement.

 

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Built for pipeline meetings, pre-call planning, and deal reviews.

Strike-Q replaces guesswork with a shared diagnostic language across Sales, Partnerships, and Customers Success.

Teams use it to:

  • Identify where momentum is missing
  • Align on what to do next
  • Turn qualification into a continuous feedback loop

Beyond checkboxes - from static to dynamic motion

Traditional qualification frameworks like MEDDIC, BANT, and SPIN were built for clarity - not velocity.
They focus on what's true about the deal rather than how the deal is moving
Strike-Q adds the missing dimension: momentum.
  • Old Way: Checks for fit
  • Old Way: Focuses on static facts (budget, need, timing)
  • Old Way: Evaluates what's in place
  • Old Way: Binary outcome - "qualified" or "unqualified"
  • Old Way: Prioritizes pipeline accuracy
  • Old Way: Reactive to buyer behavior
  • New Way: Measures energy
  • New Way: Focuses on motion (energy, alignment, urgency)
  • New Way: Evaluates what's in motion
  • New Way: Continuous feedback - "accelerating" or "stalling"
  • New Way: Prioritizes deal velocity
  • New Way: Proactive in creating momentum
Strike-Q doesn't replace traditional frameworks - it completes them.
It transforms qualification from a one-time checkpoint into an ongoing diagnostic, giving GTM teams a live read on deal momentum and where to focus next

Ready to qualify for momentum?

Start using Strike-Q to measure deal energy, reduce stall risk, and create a rhythm of motion across your pipeline.